Blended learning


Founded in 1881, the school of Higher Business Studies (Hautes Etudes Commerciales or HEC) is a leader of education and research in Management Sciences. It offers programmes suited to the demands of its learners, and was built around three fundamental values: commitment to diversity, community spirit and academic excellence.


HEC Executive Education is HEC’s division dedicated to the training of managers and executives. The management wished to offer a digital blended-learning course based on its existing short courses.

HEC was looking for a partner organisation able to support their strategic shift by undertaking to build the courses, design an image and create a brand under the name ‘SPOC by HEC’.

Our solution

We designed a brand image for HEC and created their first Marketing SPOC, From Strategy to the Customer Experience.

We also advised them on integrating the SPOC with their face-to-face training, and in the use of other innovative tools.


The course was very successful, with learners showing a high rate of satisfaction. ROI was achieved after the very first session, and HEC is able to programme these executive training courses better and more easily now.

“The Thinkovery team was able to satisfy our demand thanks to their expertise, both in digital pedagogy and in producing quality videos.”

 Xavier Lagrange Project Manager, HEC  Executive Education

Share this post